Sijin Zhou



Sijin is a visual designer based in New York, recently graduated from the School of Visual Arts. She specializes in branding and story-driven design, with a focus on crafting visual identities that are thoughtful, refined, and emotionally resonant.

MORE ABOUT ME

SELECTED WORKS
Outscape
SIMSODA
IKÄÄ
FOURRAGEUR
RubinYard
W.Fit


ARCHIVE 


sijinzhou16@gmail.com
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SIMSODA
Graphis New Talent 2024 Silver Award Winner

Soda Branding Case Study 
Instructor : Eric Baker
Soda drink packaging design inspired by the game The Sims 4. Captures the essence of limitless creativity and boundless flavor. This is a series of soda packs made for Sims fans. Bring the drinks from the game to life.

SIMSODA leverages a bold visual system built around its signature crystal-cone motif — a recognizable symbol from its in-game universe — to create instant shelf impact and brand recognition. The geometric pattern not only ensures flavor distinction through vivid color variation, but also builds a strong, ownable aesthetic that resonates with a digitally native, trend-savvy audience.