Sijin Zhou



Sijin is a visual designer based in Shanghai, recently graduated from the School of Visual Arts. She specializes in branding and story-driven design, with a focus on crafting visual identities that are thoughtful, refined, and emotionally resonant.

Sijin是一位驻上海的视觉设计师，近期毕业于纽约视觉艺术学院。她专攻品牌设计与叙事驱动型设计，致力于打造深思熟虑、精致考究且情感共鸣的视觉形象。

MORE ABOUT ME

SELECTED WORKS
The Grid Zoo
SIMSODA
IKÄÄ
Outscape
FOURRAGEUR
RubinYard
W.Fit

FREELANCE WORKS
ARCHIVE 


sijinzhou16@gmail.com
LinkedIn


SIMSODA
Graphis New Talent 2024 Silver Award Winner

Soda Branding Case Study 
Instructor : Eric Baker
Soda drink packaging design inspired by the game The Sims 4. Captures the essence of limitless creativity and boundless flavor. This is a series of soda packs made for Sims fans. Bring the drinks from the game to life.

SIMSODA leverages a bold visual system built around its signature crystal-cone motif — a recognizable symbol from its in-game universe — to create instant shelf impact and brand recognition. The geometric pattern not only ensures flavor distinction through vivid color variation, but also builds a strong, ownable aesthetic that resonates with a digitally native, trend-savvy audience.

SIMSODA 是一套以《模拟人生4》（The Sims 4）为灵感的汽水包装设计系列，将游戏中的饮品概念带入现实，传达无限创意与丰富口味的趣味体验。视觉系统以标志性的“水晶锥”图形为核心识别元素，强化货架冲击力与品牌记忆点。几何图案结合高饱和色彩区分不同口味，同时建立鲜明、可延展的视觉风格，吸引数字原生、追随潮流的年轻受众。