FOURRAGEUR
Graphis New Talent 2025 Gold Award Winner Project
Mockup Branding Project
Instructor: Eric Baker

FOURRAGEUR is a high-end dining concept dedicated to the art of mushroom cuisine, where the richness of nature meets culinary innovation. Inspired by the tradition of mushroom foraging, the name Fourrageur—meaning "mushroom hunter"—embodies the restaurant’s philosophy of sourcing, celebrating, and elevating the finest mushrooms in the world. Our objective is to create a unique dining experience centered on mushroom cuisine that embraces the essence of nature.

FOURRAGEUR’s design language positions the brand at the intersection of culinary luxury and nature-driven storytelling. Clean, spacious compositions and refined serif typography communicate sophistication and trust, while delicate botanical illustrations add depth and distinction. The typography also pairs timeless serif sophistication with subtle typographic ornamentation, suggesting a balance of tradition and innovation.The aesthetic balances heritage and innovation — appealing to a modern audience seeking authenticity, craftsmanship, and a sensory-driven dining experience.