Sijin Zhou



Sijin is a visual designer based in Shanghai, recently graduated from the School of Visual Arts. She specializes in branding and story-driven design, with a focus on crafting visual identities that are thoughtful, refined, and emotionally resonant.

Sijin是一位驻上海的视觉设计师，近期毕业于纽约视觉艺术学院。她专攻品牌设计与叙事驱动型设计，致力于打造深思熟虑、精致考究且情感共鸣的视觉形象。

MORE ABOUT ME

SELECTED WORKS
The Grid Zoo
SIMSODA
IKÄÄ
Outscape
FOURRAGEUR
RubinYard
W.Fit

FREELANCE WORKS
ARCHIVE 


sijinzhou16@gmail.com
LinkedIn


FOURRAGEUR
Graphis New Talent 2025 Gold Award Winner

Restaurant Branding Case Study

Logo Design /  Identity Design /  Social Media Design / Menu Design  / Interface Design
FOURRAGEUR is a high-end dining concept dedicated to the art of mushroom cuisine, where the richness of nature meets culinary innovation. Inspired by the tradition of mushroom foraging, the name Fourrageur—meaning "mushroom hunter"—embodies the restaurant’s philosophy of sourcing, celebrating, and elevating the finest mushrooms in the world. Our objective is to create a unique dining experience centered on mushroom cuisine that embraces the essence of nature.

FOURRAGEUR’s design language positions the brand at the intersection of culinary luxury and nature-driven storytelling. Clean, spacious compositions and refined serif typography communicate sophistication and trust, while delicate botanical illustrations add depth and distinction.  

FOURRAGEUR 是一个以“蘑菇料理艺术”为核心的高端餐饮概念，将自然的丰盛与烹饪创新融合。品牌名称源自蘑菇采集文化，意为“蘑菇猎人”，体现对食材溯源、珍稀菌菇探索与极致风味表达的理念，旨在打造沉浸式、自然感的独特用餐体验。其视觉语言定位于美食奢华与自然叙事的交汇点：简洁留白的版式与精致衬线字体传达高级与信赖感，细腻的植物插画则增强品牌辨识度与故事深度。