Sijin Zhou



Sijin is a visual designer based in Shanghai, recently graduated from the School of Visual Arts. She specializes in branding and story-driven design, with a focus on crafting visual identities that are thoughtful, refined, and emotionally resonant.

Sijin是一位驻上海的视觉设计师，近期毕业于纽约视觉艺术学院。她专攻品牌设计与叙事驱动型设计，致力于打造深思熟虑、精致考究且情感共鸣的视觉形象。

MORE ABOUT ME

SELECTED WORKS
The Grid Zoo
SIMSODA
IKÄÄ
Outscape
FOURRAGEUR
RubinYard
W.Fit

FREELANCE WORKS
ARCHIVE 


sijinzhou16@gmail.com
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Outscape

Mall Branding Case Study

Identity Design / Way-finding Design / Poster Design / Social Media Design / UI Design  
An outdoor sports-brand-leading experiential shopping mall concept, combining various types of outdoor activities. The primary goal is to allow consumers to experience and shop simultaneously, sparking their interest in outdoor sports.

The OUTSCAPE’s main visual utilizes bold typography and a dynamic frame structure to express motion, energy, and spatial expansion — key themes for a brand rooted in active, experiential retail. The intentional tilt creates a visual rhythm that mimics action, perfectly aligning with the brand’s spirit of motion-driven shopping and physical exploration. Encasing the wordmark is an angular frame — a stylized “portal” or “window” that subtly opens outward, suggesting both literal and metaphorical escape.

OUTSCAPE 是一个以户外运动品牌为核心的沉浸式体验型购物中心概念，融合多种户外活动场景，让消费者在体验与购物之间无缝切换，从而激发对户外运动的兴趣。视觉系统以粗体字排与动态框架结构为核心，传达运动能量与空间延展感；倾斜的构图节奏模拟行动轨迹，强化探索与出走的品牌精神。包裹字标的棱角框架如同“入口/窗口”，象征打开通往户外的通道与逃离日常的自由感。