Sijin Zhou




Sijin is a visual designer based in New York, recently graduated from the School of Visual Arts. She specializes in branding and story-driven design, with a focus on crafting visual identities that are thoughtful, refined, and emotionally resonant.

MORE ABOUT ME


SELECTED WORKS
Outscape
SIMSODA
IKÄÄ
FOURRAGEUR
RubinYard
W.Fit
My 2023 Wrapped



ARCHIVE 



sijinzhou16@gmail.com
LinkedIn



Outscape
Brand Identity / Mall Branding
2025


Outscape is a new kind of shopping experience where buying meets doing. Blending retail, adventure, and immersive environments, Outscape invites visitors to try, test, and challenge themselves before they buy.
From climbing walls to ski simulators, it transforms traditional shopping into an active, hands-on journey.




SIMSODA  (WIP)
Brand Identity / Package Design
2025


Soda drink packaging design inspired by the game Sims 4. Captures the essence of limitless creativity and boundless flavor. This is a series of soda packs made for Sims fans. Bring the drinks from the game to life.




IKÄÄ

Brand Identity / Fashion Branding
2025


    Named after the Finnish word for “stages of life”,  it is a fashion brand redefining beauty beyond youth. Designed for middle-aged and older women, each collection is a tribute to the strength, grace, and quiet confidence found in every wrinkle, curve, and change. At IKÄÄ, growing older is not hidden — it’s celebrated.




    FOURRAGEUR
    Brand Identity / Restaurant Branding
    2024


      FOURRAGEUR is a culinary brand built around the artistry of mushrooms. Rooted in traditional Italian cooking techniques, the restaurant reimagines the possibilities of fungi through bold ingredient innovation. A refined balance of heritage and experimentation defines its visual and gastronomic identity.




      RubinYard
      Experience Design
      2024


      RubinYard is an AR app that transforms the city into an open-air museum, bringing Himalayan art into everyday spaces. Blending cultural heritage with digital innovation, it makes thangkas, mandalas, and sculptures accessible, immersive, and shareable — keeping the Rubin Museum's legacy alive for a new generation.




      W.Fit
      Interface Design
      2024


      The exclusive fitness and wellness companion designed for women, by women. An app is more than just a workout guide; it's a holistic platform tailored to the unique health and fitness needs of women at every stage of life.


      My 2023  Wrapped
      Interactive Storytelling Design
      2024


      This Project is crafted a reflective exploration of my 2023, looking back to my past years, with the aim of recognizing the trends, habits, and personal growth. The focus of the project is to integrate data in the form of animations and visual elements.