Sijin Zhou




Sijin is a visual designer based in Shanghai, recently graduated from the School of Visual Arts. She specializes in branding and story-driven design, with a focus on crafting visual identities that are thoughtful, refined, and emotionally resonant.

Sijin是一位驻上海的视觉设计师,近期毕业于纽约视觉艺术学院。她专攻品牌设计与叙事驱动型设计,致力于打造深思熟虑、精致考究且情感共鸣的视觉形象。

MORE ABOUT ME


SELECTED WORKS
The Grid Zoo
SIMSODA

IKÄÄ
Outscape
FOURRAGEUR
RubinYard
W.Fit


FREELANCE WORKS
ARCHIVE 



sijinzhou16@gmail.com
LinkedIn



THE GRID ZOO
Public Art / Visual Storytelling  城市公共艺术装置/视觉故事设计
2025

将纽约拟作巨型动物园,以公共艺术形式呈现城市的多样性与生命力。

The Grid Zoo is a site-specific public art project that reimagines New York City as a living, breathing urban wildlife sanctuary. Each neighborhood becomes a distinct “habitat,” with unique symbolic species reflecting its mood, pace, and voice.

These signs aim to interrupt daily routine with moments of reflection, humor, and recognition—turning New York into an open-air observation zone, where people are both viewers and participants in a city-sized safari.




SIMSODA
Brand Identity / Package Design品牌设计/包装设计
2025


SIMSODA 将《模拟人生4》的趣味饮品“具象化”为现实汽水包装。水晶锥符号搭配几何图案与鲜明配色,让每种口味都拥有强烈的货架冲击力与记忆点。

Soda drink packaging design inspired by the game Sims 4. Captures the essence of limitless creativity and boundless flavor. This is a series of soda packs made for Sims fans. Bring the drinks from the game to life.




IKÄÄ
Brand Identity /  Fashion Branding  时装品牌设计
2025


IKÄÄ 取自芬兰语“人生阶段”,是一個重新定义“美不止于年轻”的时装品牌。面向中老年女性,IKÄÄ 赞美每一道皱纹、曲线与改变所承载的力量与从容,让成长被看见,也被庆祝。

Named after the Finnish word for “stages of life”,  it is a fashion brand redefining beauty beyond youth. Designed for middle-aged and older women, each collection is a tribute to the strength, grace, and quiet confidence found in every wrinkle, curve, and change. At IKÄÄ, growing older is not hidden — it’s celebrated. 




Outscape
Brand Identity / Mall Branding  综合型户外商场品牌设计
2025

OUTSCAPE 将户外运动体验与品牌消费结合,创造全新的城市探索式商业空间。
倾斜的视觉节奏与“窗口式”框架结构,象征从日常通往自然的逃离通道。


    Outscape is a new kind of shopping experience where buying meets doing. Blending retail, adventure, and immersive environments, Outscape invites visitors to try, test, and challenge themselves before they buy. 
    From climbing walls to ski simulators, it transforms traditional shopping into an active, hands-on journey.




    FOURRAGEUR
    Brand Identity / Restaurant Branding 餐饮品牌设计
    2024


      FOURRAGEUR 是一个以“蘑菇料理艺术”为核心的高端餐饮品牌概念,融合自然风味与烹饪创新。品牌名意为“蘑菇猎人”,强调食材溯源与珍稀菌菇探索,并以极简版式、精致衬线字体与植物插画建立奢华而富叙事感的视觉识别。

      FOURRAGEUR is a culinary brand built around the artistry of mushrooms. Rooted in traditional Italian cooking techniques, the restaurant reimagines the possibilities of fungi through bold ingredient innovation. A refined balance of heritage and experimentation defines its visual and gastronomic identity.




      RubinYard
      Experience Design  VR交互体验UI/UX设计
      2024


      RubinYard 是一款创新型 AR 应用,在鲁宾艺术博物馆闭馆后延续其文化影响力,让喜马拉雅艺术“随处可见”。它将城市变成开放式博物馆,让用户在日常空间沉浸式探索唐卡、曼陀罗与雕塑,并以社交互动吸引更年轻的潮流受众。

      RubinYard is an AR app that transforms the city into an open-air museum, bringing Himalayan art into everyday spaces. Blending cultural heritage with digital innovation, it makes thangkas, mandalas, and sculptures accessible, immersive, and shareable — keeping the Rubin Museum's legacy alive for a new generation.




      W.Fit
      Interface Design  健康运动 app UI设计
      2024


      这是一款“为女性而生、由女性打造”的健身与健康管理应用。从训练计划到生理周期追踪与社群支持,帮助女性在每个生命阶段掌控自己的健康旅程。

      The exclusive fitness and wellness companion designed for women, by women. An app is more than just a workout guide; it's a holistic platform tailored to the unique health and fitness needs of women at every stage of life.