Graphis New Talent 2024 Silver Award Winner Project
Instructor: Eric Baker
SIMSODA leverages a bold visual system built around its signature crystal-cone motif — a recognizable symbol from its in-game universe — to create instant shelf impact and brand recognition. The geometric pattern not only ensures flavor distinction through vivid color variation, but also builds a strong, ownable aesthetic that resonates with a digitally native, trend-savvy audience.
The custom “O” in the logotype, also with a crystal cone shape in the middle, reinforces the brand’s identity and roots in gaming culture. Paired with clean typography and a minimalist layout, the design balances playfulness with clarity, making SIMSODA both highly collectible and immediately recognizable in a saturated beverage market.