SIMSODA
Graphis New Talent 2024 Silver Award Winner Project
Mockup Package Design Project
Instructor: Eric Baker

Soda drink packaging design inspired by the game The Sims 4. Captures the essence of limitless creativity and boundless flavor. This is a series of soda packs made for Sims fans. Bring the drinks from the game to life.

SIMSODA leverages a bold visual system built around its signature crystal-cone motif — a recognizable symbol from its in-game universe — to create instant shelf impact and brand recognition. The geometric pattern not only ensures flavor distinction through vivid color variation, but also builds a strong, ownable aesthetic that resonates with a digitally native, trend-savvy audience.

The custom “O” in the logotype, also with a crystal cone shape in the middle, reinforces the brand’s identity and roots in gaming culture. Paired with clean typography and a minimalist layout, the design balances playfulness with clarity, making SIMSODA both highly collectible and immediately recognizable in a saturated beverage market.