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Pippy’s Lab Mockup Branding Project
Instructor: Dirk Kammerzell
A more urban apple harvest festival branding design that focuses on the exploration and discovery of apple varieties. Infusing a modern, playful aesthetic into the branding and event experience. This will appeal to a crowd interested in innovation and gastronomy, emphasizing a futuristic and educational approach to experiencing apples.

Pippy’s Lab delivers a vibrant, youth-driven visual identity that turns apples into icons. The bold color blocks, framed by clean white highlights, mimic the natural shine of fresh fruit — creating a look that’s both delicious and instantly recognizable. With a bright, modular palette and oversized forms, the brand captures attention in any urban setting, while friendly sans-serif typography keeps the tone smart and accessible. Designed to engage, educate, and energize, Pippy’s Lab reimagines produce branding for a modern, curious audience — playful on the surface, purposeful at its core.