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Outscape Mockup Mall Branding Project
Instructor: Dirk Kammerzell
An outdoor sports-brand-leading experiential shopping mall concept, combining various types of outdoor activities. The primary goal is to allow consumers to experience and shop simultaneously, sparking their interest in outdoor sports.

The OUTSCAPE’s main visual utilizes bold typography and a dynamic frame structure to express motion, energy, and spatial expansion — key themes for a brand rooted in active, experiential retail.

The type is set in a thick, geometric sans-serif with a forward-slanted baseline, reinforcing a sense of movement and momentum. The intentional tilt creates a visual rhythm that mimics action, perfectly aligning with the brand’s spirit of motion-driven shopping and physical exploration.
Encasing the wordmark is an angular frame — a stylized “portal” or “window” that subtly opens outward, suggesting both literal and metaphorical escape.