IKÄÄMockup Fashion Branding Project
Creative  Deck
Instructor: Edward Leida & Nathalie Kirsheh
Designed for women embracing the beauty of change, IKÄÄ redefines aging not as decline, but as a deepening — of character, of elegance, of presence. Inspired by weathered wood, softened stones, and the enduring grace of the earth, our garments mirror the natural world: unforced, imperfect, and powerful.

Crafted with organic fibers and thoughtful silhouettes, each piece is a gentle rebellion against youth-obsessed ideals. At IKÄÄ, age is not something to hide — it is something to honor.

Drawing from nature’s elements shaped over time — the luster of pearls, the erosion of stone, the growth rings of trees — the visual identity embraces texture, depth, and softness. Through muted palettes and poetic composition, IKÄÄ redefines elegance as something earned, layered, and deeply felt.