Hissiyat
Mockup Branding Project
Instructor: Dirk Kammerzell

Hissiyat is a future-facing fashion brand that explores the emotional and environmental intelligence of style. Visually, the brand expresses this through a fluid, responsive design language — abstract organic shapes, shifting imagery, and layered typography that reflects constant transformation.

The following showcases the brand design and promotional materials created for the 2025 Spring/Summer collection. The handbag styles are inspired by the blossoming flowers of spring. The visual elements incorporate flexible, organic liquid graphics that represent the changing nature of the product in line with customer preferences.

Grounded in material experimentation and sensory storytelling, Hissiyat offers more than garments — it delivers a system of style that evolves with its wearer. This is fashion that listens, shifts, and moves — made for consumers who do the same.